Monthly Archives: November 2010

Are Social Media Community Managers the new 411 Operators?

I’ve been thinking a lot lately about how my colleagues and I are forging a new profession and figuring things out as we go.

One question I have is, how do we sustain an activity that is essentially a 24/7, 365 days per year job?  Have we painted ourselves into a corner where we are at the beck and call of our social networks round the clock?  Have we become the new 411 operators?  

As you approach Thanksgiving and the December holidays, what is your plan for monitoring and participating in your social media accounts?  Are you taking some time off?  Is that allowed?  Will you schedule tweets and peek in to see what’s going on once in a while?

What about your personal accounts?  With Klout scores now updating daily, can you afford to be off the grid for a few days?

These are just some of the questions that I have been pondering.  Would love to hear how you are handling the holidays and social media, whether or not you’re a community manager.

Best wishes for a relaxing Thanksgiving and lots of Black Friday Foursquare deals!


Posted by on November 22, 2010 in Social Media, Uncategorized


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Is The Study of Philosophy Meaningful for Social Media Success?

Yes. You can succeed at networking via social media tools such as Twitter and Facebook by studying and following the teachings of classical Philosophers. Many philosophy quotes that fly through the Twittersphere are either directly from a philosopher or an abstraction of a thought by a philosopher. The best way to resolve the paradox of marketing yourself without marketing yourself is to conduct social case studies of Twitter users themselves. Study what tweets are retweeted; study the A-lister’s actual work habits not just their blog posts and tweets of wisdom. In addition, study the people who do it wrong. After all, we learn what is by determining what is not.

Success is arrived at through a series of habitual actions

While many say success is a journey and not a destination, I’d argue that there is one ultimate destination in life: happiness. On the road to happiness are many stops that require taking a journey. According to Aristotle, happiness is not an emotion but a state of being reached upon complete fulfillment of desires. As long as those desires are not led by emotion and are based on good intentions, they are, therefore, virtuous. Virtuous behavior being a necessary element of happiness, it is vital to behave this way.

The following images are tweets pulled from Twitter users illustrating the link between philosophical thought and Social Media optimization.

Tweet on Aristotle and habit

Tweet from Amber Naslund on blogging habit

The Knowledge Paradox and Social Media Experts

Social media experts are like the Sophists of their time. Paid to teach their wisdom, they became scorned by the true Philosophers who refused payment for their noble teachings. Like the Sophists, social media experts claim to hold the keys to the wisdom employers are seeking. Guess what? There are no social media experts, gurus, etc…. We are all learning with and through each other. Those who take the wisdom they have learned and apply it to their various fields are qualified in their industries, thus deserving pay. However, expecting pay for knowing how to use dirty marketing tactics will have you ridiculed by those who can deliver quality results, not just meaningless numbers.

Philosophy quote from Socrates on knowing nothing

Twitter expert tweet get followers

A tweet on hating twitter experts

Experience is Enough

The only way to establish yourself as knowledgeable in the realm of social media is to do what it is that you say you know how to do. Without lived experience it is not possible to understand the intricacies of human nature as it relates to the business of marketing. However, no one is just going to give you the experience. A good way to get it on your own is to study individuals. There is little better place to do that than through social media networking platforms. Philosophical tenets have proven themselves to be everlasting. Technological advances and changes in culture have yet to make vast differences in basic human behavior. A study of a few philosophical principles such as the ones listed earlier will start you on the path to developing insight into individual behavior and finally figuring out the answer to how to get more followers. Lived experience is not enough, but it is a good start.

Chanelle Schneider, also known as @WriterChanelle on Twitter, runs There From Here where she often writes on the topic of adult internships and other career and life advice for Generation Y with a specific focus on non-graduates, the students who had to leave school but didn’t drop out. Chanelle writes for as the Washington, DC Social Media Examiner, and is the founder of the generational chat: #GenYChat on Twitter.

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Posted by on November 2, 2010 in Networking, Social Media


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